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? The new Tiffany & Co campaign, titled Will You?, was shot on location in New York City and features a selection of couples at different stages of their relationship. Since 1837, Tiffany & Co. has reflected the profound ideals surrounding true love and has been part of the world?s greatest love stories. For spring 2015, Tiffany created a new advertising campaign that takes a truly modern look at love, the proposal and marriage.

The campaign portrays scenes featuring modern couples, some young and just starting out, another at their wedding with a child already in the picture, and a same-sex couple about to commit to marriage. These impactful scenes convey that modern love is not linear and that true love comes in a variety of forms.

Just as each relationship in the campaign is unique, so, too, are Tiffany?s diverse engagement rings and wedding bands.?

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